Program AgriTech (English)

Israel and The Netherlands: Facing Challenges in

Post Harvest Food Losses

Innovation Mission to the AgriTech, Israel: 26/27 April – 1 May, 2015

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The Three4Life Innovation mission to Israel offers access to one of the World’s most active and innovative countries in the field of AgriFood, Energy and Water, with a yearly turnover of EUR 8.3 billion in these sectors.

Our delegation offers contact with interesting parties and participation in unique networking events. Besides a visit to the AgriTech (the largest Agri and Horti Technology fair in the Middle-East), the program includes field visits in Israel and the Palestinian Authority. Participation in this exciting program in the company of a group enthusiastic Dutch enterpreneurs in the AgriFood, Water and Energy sectors is possible from EUR 400,- excl. travel/hotel.

Israel and Agri, Food & (SMART) Technology

Israel is well-known for its strong agriculture and agricultural technology sector. It grew by working swampy as well as arid areas. Specialist skills that resulted from this are often complementary to Dutch core competences. This also holds for the development of solutions for Third Countries. Developments in Israel can be found in the field of genetics, sensing, robotics, use of drones, irrigation, waste-to-energy solutions, big-data applications (amongst others for open and closed cultivation and greenhouses), post-harvest handling, processing of (sub)tropical fruits and crops, prolonging the shelflive (freshness) of vegetables and fruits, new packaging techniques, meat & feed, dairy etc.


Interesting players in the ‘Startup Nation’, as Israel is called, are amongst others (high-tech) startups and research institutions. This mission will introduce you to them. The Fair and Conference also expect many visitors from the Palestinian Authority, China, India and Afrikan countries.


The mission program studies possible ‘Food Loss’ solutions on Farm, Industry, Retail and Consumer level.

Startup-Event AgriVest

When you choose to travel on 26 April, you will be able to attend the AgriVest, a brainstorm and presentation by high potential Israeli startups, on 27 April.

Conference ‘Facing Challenges in Articleharvest Food Losses’

The World ‘Food Waste & Food Loss’ problem is a the central theme in ths international expert conference, which takes place between 28-30 April on the same fair grounds as Agritech. Special attention is given to project financing in Third Worlds regions.

Side event Embassy

On 29 April, the Dutch Embassy organises a seminar and showcase of Dutch innovations in the field of Food Loss Reduction and Article Harvesting. Innovative Dutch companies will be given the opportunity to present their business ‘pitch’ to the selected Israeli companies, institutes and visitors.

Company Presentation on "Holland Point"

Present your Dutch company at Agritech on the Holland Point booth! In case of sufficient interest we will realise a shared booth on the fairgrounds where each participant will be presented by logo, photo and company materials. (additional fee applicable).

You can register until 7 April!


AgriVest Event, 27 April 2015

An exciting brainstorm event presenting the challenges and solutions to questions facing the Agritech investment community and an opportunity to get introduced to innovative Israeli entrepreneurs, local and international investors, strategic partners and government officials. Learn about the new technological breakthroughs that the Israeli industry has to offer.  More information: en

Agritech Beurs, 28 - 30 april 2015

One of the world’s most important exhibitions in the field of agricultural technologies, held from 28 – 30 April at the Israel Trade Fairs and Convention Center in Tel Aviv. With visitors from around the world (2012: 8.100 foreign visitors from 51 countries, like China, India, USA, etc. and 27.000 local visitors) and exhibitors involved in e.g. biotechnology, floriculture, greenhouses, precise agriculture, etc. and with special attention this time to Article Harvest and Food Processing (1st stage). A special Innovation Pavillion presents the latest on new and promising inventions in agri- and horticulture. Besides, Agritech offers a matchmaking tool for B2B networking, to assist you in arranging one on one meetings. Our local office will be glad to assist you with this! More information:

Conference‘Facing Challenges in Article Harvest Food Losses’, 28 - 30 April 2015

During the Agritech, the Volcani Center, one of Israel’s leading research institutions, is organizing the international expert conference “Combating Food Losses”, with renowned speakers from business, Government and research institutes. We recommend the sessions, organized by the LR Group on project management and financing in 3rd Countries. More information:

‘Holland Meeting Point’

It is possible to present your company (at extra cost) on a joint Holland booth at the fair. If there is sufficient interest, we will organize a booth at the Agritech where you will have the opportunity to present your company and
program with flyers, logo, photo and business materials to the (international) trade fair visitors.

Side Event Dutch Embassy with company presentations, 29 April 2015

The Royal Dutch Embassy organises a side event with selected Israeli companies that are active in ‘Food Waste Reduction in the Logistics and Retail Level’.


Topics and speakers:

Government policy to prevent food loss and secure food supply by Tekla van Napel, Senior Policy advisor Netherlands Ministry of Economic Affairs

Triple Helixmodel in the Netherlands by Michael Jurriaans, manager Articleharvest Network

Scientific research in the Netherlands by Toine Timmermans, Program manager sustainable food chains, Wageningen University

Business opportunities & cooperation between Israel and the Netherlands by Jan Hak, president NAFTC and delegation leader


Some of the Delegates will have the opportunity to present their company by means of a ‘pitch’.



Registration for the following Programs is possible until 7 April through

The maximum number of participants is 30. Note: the available number of places is limited! Travel and Stay: Mentioned prices are excl. hotel and flight. For travellers from Amsterdam, Three4Life offers a special (group) discount for direct flights with ELAL* (*valid as long as seats are available). Three4Life can assist with booking the hotel, preferably a hotel with shuttle to the Agritech.

Program A (basic)

Arrival 27 April, departure 1 May 2015
Participation fee: EUR 450,00

Visit to AgriTech and Tours

  • Access to the network of Three4Life with suggestions for B2B networking
  • Networking event, organized by the Embassy, with the opportunity to pitch your business
  • Networking evening at one of the largest Israeli Agri project developers and contractors
  • Kings’Day “Haringparty” at the residence of the Dutch Ambassador
  • Discount on your flight ticket with ELAL
  • Participatin in any of the Three4Life tours
  • Several lunches, dinners and local transportation

Program B (extra)

Arrival 26 April, departure 1 May 2015
Participation Fee: EUR 530,00
Visit to AgriVest, AgriTech and Tours
The same program as Program A, however including participation in AgriVest.

Joint Holland Meeting Point on the Agritech Fair

Promote your activities to the many visitors from Israel, PA, India, China and African countries! Use this opportunity to present your company on the joint “Holland Point” booth of 9 m2, with hostess. Participation includes place for your brochures, logo and/or picture on the booth wall.

Extra participation fee EUR 350,00.


A tour will take place with min. 5 interested persons

Tour A: Potato Chain

With Prof. A. Haverkort (WUR)

Focus on the Potato Value chain with CleanRoom multiplicaiton by Ilan Bio, demo fields in the South of Israel, potato harvest, postharvest handling..

Tour B: Poultry Chain

With Mr.  A. Spieker (Dutch Poultry Center)

Focus on investments, visit to end customers and references in Israel and/or the PA.

Tour C: Fresh Packaging and Logistics

With Mr. J. Hak

Focus on AgroParks in the Jordan Valley, dates, herbs, orchards, storage, Article harvest handling and logistics

Registration Form

Please click on red button to Register